The days of only high authority backlinks and keyword researches are long gone for an effective search engine optimization. There are broader aspects to SEO that have to be taken into account for a website to rank high on Google’s ranking metrics.
Here are a list of things you can learn to make that happen.
- Title Tags
Title tags are what users and search engines catch first. These tags describe what the page is about which is why they should be compelling and short as only 50 – 60 characters are shown on a display of search results.
2. Relevant Keywords
One of the most important SEO tactics is placement of relevant keywords. It is imperative to find out what type of keywords may be searched for a particular product and where they should be placed throughout the site. Make sure not to force it on the users. Keywords should read naturally.
3. Website Speed
4. Alternative Text Descriptions
ALT tags are found in images and videos on it’s imprint. Google’s search engine finds these tags/keywords in those images and videos on your site along with the regular keywords, overall increasing the chances of higher ranking in search engine results.
5. External Site Links
Creating external links to trusted sites with profound content can help gain trust from the visitors as well as more online presence. Remember that reliable blogs result in more inbound links.
6. Meta Description
With only 160 characters, meta descriptions show information about a page. They should be unique and useful to attract visitors. A great SEO hack is to put keywords in meta descriptions to get a higher search result ranking.
A sitemap is basically a map to your website listing all the links to the major pages. Because of sitemaps, search spiders locate pages faster for someone who looks up a query to which your page has relevant information to.
8. Mobile Site
The ultimate goal of Google is to provide the best user experience. Users are now shifting towards mobile phones and so, it’s important for your site to have a mobile friendly interface.
9. Easy URLs
An URL is one of the first things that a search engine locates which is why URLs should be easy to read and short in size for a better user experience with relevant keywords to the page’s topic.
10. Follow-up on Progress
There are plenty of ways to increase ranking but it will all be worthless if you do not keep track of your progress and make changes accordingly. SEO is a continuous process so keep updated with keywords and contents.