Did you know that a lot has changed in the world of SEO techniques? It is even more difficult now to determine which techniques you should stick to and which ones you can safely ignore. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential.
1. Page speed is a critical factor
Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions. In the mind of potential buyers, a slow site is an untrustworthy site. That’s a kiss of death for your company. A slow page frustrates the user and ultimately discourage people from buying your product. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
2. Start and improve your blog
Start improving your company’s blog. Do keyword research before choosing a topic. Write for humans, who have eyes to read and credit cards to purchase your product. Search spiders are just scripts, they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
3. Do outbound linking
Many people don’t like linking out other blogs as that means readers will leave your page. However, it’s very crucial for growth because if people click your link, it tells search engine that you are a trusted authority. Do it sparingly though because each outbound link is a “vote” for that blog and a part of smart SEO techniques.
4. Encourage inbound linking
Ask trustworthy sites to link you. This improves your search engine optimization dramatically, but to be worthy of being linked by trusted sites, you have to write great contents. Use your time on writing good contents.
5. Index your content
Search engines might index your contents automatically, but instead of counting on that, you should index your own contents.
6. Use permalink
Permalink is a link to a specific blog post. A permalink is optimized for SEO rather than readers. Put hyphens in between words and use lowercase letters. Include a keyword early in the permalink so that the topic of the post is clear.
7. Keep the same domain name and simple URL
The age of your domain name matters to search engine, so refrain from changing it frequently. It doesn’t matter if your URL gets too long, only use words and dashes instead of numbers and characters. That makes it easier for people and search engines to find you.
8. Your images must have your keywords
Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywords properly.
9. Update website
Update your website frequently. Use dynamic contents in place of static contents. Updated contents rank higher on search engines and that is the reason why directories and wikipedia does so well on search engine.
10. Don’t forget meta descriptions
Often people forget about meta descriptions or simply ignore them. However, this is one of the most important SEO tips. The meta description is the first section that people see when Google serves up your page to search users.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins. Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.