Influencers have power over their followers on social media and they are categorized on three different groups based on the number of their followers.
It doesn’t solely depend on their number of followers but also brand awareness, reach, and engagement.
So why choose micro influencers for your influencer recruitment?
This is why,
1. High engagement rates.
Influencer marketing is most effective when the influencers are active, regularly interacting with their followers, and have significant impact on the audience’s life. Influencer recruitment relies heavily on these characteristics. To back this up, HelloSociety even conducted a survey, only to find the less the number of followers, the higher the engagement rate is for an influencer.
2. Better conversion rates.
Micro influencer tend to interact with a specific niche of people and share relevant contents. As they have high engagement rates already, this results in voluminous percentage increase sales as well compared to topline influencers. A Twitter and Annalect study revealed influencers have an enormous impact on their followers’ purchasing decisions.
Search engine optimization helps websites rank higher on Google’s searched item list. The more authentic a page is with high quality organic links and content, the higher on the list the website ranks. Micro influencer recruitment will eventually drive more traffic to your website because of their honest interactions and the ability to have a significant impact on their lives.
4. Influencer recruitment at more affordable budget.
Micro influencers are without doubt more affordable. Top-tier influencer often can charge up to $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snapchat and $30,000 for a post on Twitter. Whereas, micro influencers get more engagement and conversion at a lower budget.
In conclusion, starting from both large organizations to startups can benefit from micro influencers which is not always the case of macro or mega influencers.