5 Tips to Write Topnotch Personalized Emails

Ever heard of NIKEiD? It’s an online service of Nike where customers can customize their gears according to their own preference. Customization and personalization are new ways to reach people, to make them feel acknowledged and to gain their trust.
In the business world, there is ample of data available, and we don’t always make the full use of it. We often fail to input personalization in marketing strategies, especially when it comes to email marketing.
Here are 5 tips to create your own customized email templates for personalized emails
1. Find a common ground
Alone in an unknown crowd, we often tend to find someone from the same university or office place we went to. A mutual trust is automatically built when we have something in common with someone else.
Find your prospect’s hobbies, interests, likes and dislikes from their Facebook, twitter, instagram page. You need a leg up for initial outreach and this could be it. Have an email template with a space specifically designed to mention your common interests. You are more likely to get a reply when you do so.
2. Use your mutual connections
Free advice is never longed for, especially from unknown people in person, let alone emails. No one likes to hear free tips to do their jobs better. It’s downright frustrating.
Having a trusted mutual connection mentioned in the email body increases the chance of your email to be taken more seriously. You could make two types of email templates. One that could be sent by your mutual connection. The other where you could mention the mutual connection and his/her opinions as well. It shows how much you have researched and willing to do for your business.
3. Your timing needs to be perfect
Some people prefer reading emails at 8 a.m. and some at 5 p.m. It is very important to send them emails at a time they are more likely to open and read them. Use softwares which will give you a specific data of when email activities and engagement is highest. Keep in mind that if all your customers are not in the same location, you will have to collect data according to where they are residing.
4. Utilize the benefits of using names
Seeing our names on the screen gives us a sense of self-perception. It draws us to engage. Creating email templates where you’re using the name of the user in the subject line will increase the chances of opening that email. It will lead them to believe it has come from a trusted source. As open rates increase, the conversion rate will go up, and chances of brand loyalty of the user will improve.
5. End with a praise
You need to set a positive environment even through an email. Save a space toward the end of your email templates for compliments to make even the coldest of emails feel warm. Just don’t congratulate on recent promotions or a product launch. Be sure to explain why you are praising and how you believe they were responsible for the success. You don’t want your email to sound generic. Give them the opportunity for a positive feedback as the ultimate goal is to build commitment.