The minute an individual hears an unfamiliar word, it gets Googled. Upon finding the meaning, the individual may surf the internet further to know in depth about a newly learned word.
Now, imagine learning about a company and its products and services. Online presence has become a requisite to any business – small or big, profitable or bankrupt – and it cannot be avoided.
Here are 5 ways to help you get more visibility for your website and effective marketing automation.
Set up a professional website.
A well designed website is the first step towards boosting online visibility. There are four roots that lead to a great website –
- Businesslike Visuals
- Interactive Design
- Clear and Concise Messaging
- Quality Content
So how do you minimize your cost here? Instead of paying a designer thousand of dollars every month, you can go to Squarespace to manage your own online presence at a much cheaper rate.
Social Media Networking
One of the most cost effective way to be more visible out in the world is to socialize. There are some popular social media websites like Facebook, Twitter, Instagram you can socialize with your customers and develop your latency. Keep in mind to share content which is relevant to your customers and industry. You can use hashtags to increase your brand’s recognition even further.
Be a member of online communities.
The online communities are created based on a very specific niche – language, taste, locations, interests and many other features. Which is why it gives companies an opportunity to acquire long term customers by being a part of such associations.
Outreach Influencers and Bloggers.
Instead of buying spaces for ad placement, you could spend that amount on bloggers or influencers. It has shown to increase brand awareness and conversion rates more effectively than generic ad placements and sponsored posts. You can find a great number of bloggers and influencer on Adinject – an outreach tool with millions of contacts in its database.
Affiliate Recruitment Affiliate programs are very popular and effective. The business would pay other one or more affiliates to bring in more sales for the company. Their incentive is they get compensated for each sale they make. Now, Adinject does not only provide database for influencers and bloggers. With the same subscription you can conduct affiliate recruitment through Adinject.